CENTRAL TECH STYLE GUIDE

Central Tech Campus.

LOGO & TAGLINE

“Logos” are the representative symbols of an organization. Logos should always appear in their true design. All promotional materials must include the Central Tech logo on the front cover in a prominent size and be positioned in the bottom left corner or top of the document. If design issues require a different layout, it must be approved by the marketing department.

The Central Tech Logo with Tagline
Whenever possible, the logo should be reproduced as shown in three colors: Central Tech blue, green and orange. It may also be printed all black or reverse (white).

Tagline Central Tech’s tagline is Elevate Educate Empower. This tagline is referred to as the 3E tagline. The tagline should be used as a complete line, not broken up and/or separated. The E’s should remain in the original order.
Central Tech color logo
Central Tech black logo

Alternate Central Tech Logos
In certain situations elements within the logo, such as the globe, swoosh and the 3E tagline may be removed if objects or text will become illegible once printed. The logo may also be printed in all blue or metallic silver with approval of the marketing department. It may appear in gray on monogrammed items only. The tagline may be replaced with departmental names if approved by the marketing department.
Central Tech Foundation logo
Central Tech black logo without 3E tagline and globe

CT Icon
The CT Icon is currently being piloted by the marketing department to accompany the Central Tech Logo in promotional material and on social media.
Central Tech black icon
Central Tech white icon

Improper Logo Use
Always use the official logo. Do not attempt to recreate, alter or:
  • Distort, stretch, compress, crop, angle/rotate, or pixielate the logo
  • Place the logo in a box, over a texture, pattern, photograph with a confusing background
  • Use the official logo in a sentence instead of the words “Central Tech”, however, Central Tech can be written in Anakiem Display, the logo’s official font
  • Reduce the logo smaller than 1/4” in height Different formats of the logo for varied print purposes can be obtained from the marketing office.

COLORS

Color is as significant to graphic identity as images, symbols and marks. The official colors of Central Tech are blue, green and orange.
Blue Triangle
PANTONE
541C
CMYK
C 100%
M 58%
Y 9%
K 42%
RGB
R 0
G 66
B 113
HEX
004271
Green Triangle
PANTONE
577C
CMYK
C 46%
M 1%
Y 100%
K 0%
RGB
R 14
G 201
B 61
HEX
0EC93D
Orange Triangle
PANTONE
021C
CMYK
C 0%
M 68%
Y 100%
K 0%
RGB
R 242
G 116
B 33
HEX
F27421
Black Triangle
PANTONE
BLACK 6 PC
CMYK
C 30%
M 30%
Y 30%
K 100%
RGB
R 10
G 2
B 3
HEX
0A0203

TYPOGRAPHY

MYRIAD PRO
Myriad Pro is clean and contemporary. It communicates a modern and efficient approach. A modified version of Myriad Pro is used for the 3E tagline.

CENTURY GOTHIC
Century Gothic is a light and consistent font. It is an all purposed font that communicates a friendly and classic message.

CALIBRI
Calibri shows stability. Calibri has subtle rounding on stems and corners creating a warm and soft character that displays nicely on a computer screen.

ANAKEIM DISPLAY
Anakeim Display is the font used to create the Central Tech logo using a modified “e”.

CONTACT INFO

ADDRESS
Drumright:
3 CT Circle, Drumright, OK 74030
Sapulpa:
1720 S Main, Sapulpa, OK 74066

PHONE
918.352.2551 x123 (if applicable)

WEBSITE
www.CentralTech.Edu
www.CentralTechBIS.com
www.tdt-ok.com

SOCIAL MEDIA BAR
Available in black and reverse.
MARKETING DEPARTMENT
Director, Communications & Marketing
Stephanie Pool x238
stephanie.pool@centraltech.edu

Graphic Design & Communications Specialist
Alisa Hines x368
alisa.hines@centraltech.edu

Web Designer & Social Media Specialist
Keith Gregor x239
keith.gregor@centraltech.edu

Administrative Assistant
Linnea Culp x218
jill.collins@centraltech.edu