With lawsuits on the rise, this presentation will discuss the Americans with Disabilities Act (ADA), with a specific focus on Title III and the requirement that businesses’ websites must be accessible to all patrons, including those with disabilities impacting an individual’s ability to use a website.
Participants will learn more about what it means to have an accessible website, the rapid rise in litigation based on website inaccessibility, and how to best ensure compliance with the ADA’s requirements.
Retention is the one word that sums up the significance of customer service. Satisfying customers leads to increased business. Since retaining existing customers is more cost-effective than attracting new ones, it can boost your bottom line. Moreover, customer service differentiates your brand from rivals that provide similar services. Employees play a key role in not just answering queries, but also personalizing each interaction.
Want to increase sales? The Product Photography class is a must!
Photographs play a major role in your branding. Consistency in your photos helps build recognition and trust with your customers.
The images you present to your potential customers should represent the personality, style, and emotion you want associated with your business’ brand.
This class is ideal for the busy business owner, affiliate marketer, or social media influencer ready to step up their digital marketing game.
What makes a good photo? What will I learn in this class?
Photo Editing Adjustments
Supportive Foreground and Background
While Android and iPhone operating systems vary, the principles upon which you will evaluate the camera are not bound by the operating system. We will take some time to look at and analyze sample photos, giving you a visual example of the topics discussed. You’ll even have a chance to put your knowledge to work and get real-time feedback.
Bring some of your own products and put your knowledge to work in a hands-on practice session and get even more tips and feedback.
*Due to individual time needed to practice the hands-on portion, class size is limited.
The main objective of the Social Media Marketing series is to help small business owners increase awareness of their business, products, and services, both online and on location, using social media marketing tools and strategies across various popular platforms.
Participants will receive training and information on:
Developing content and marketing strategies
Discuss content dissemination and marketing strategies to consistently engage followers utilizing marketing plans, platform tools and apps
Knowing your audience and establishing your social media presence
Discuss and walk through the platforms, providing an overview and using real world examples of effective business utilization
Examine how to find and grow your business’ fans, followers, and customers using social media
Measuring impact and leveraging engagement
Discuss how to measure and evaluate social media impact, and cover techniques to leverage social engagement
Promoting your business, growing your audience, and engaging your followers
Discuss strategies, techniques, and tips to develop content, promote businesses and engage followers to grow your audience
Understanding Paid vs. Non-paid advertising
Cover the various paid advertising vs non-paid options on the platforms, and how to utilize and leverage them
Understanding the importance of Social Marketing for local and online businesses
Overview of popular platforms and services (ie, Facebook/Meta, Instagram, TikTok, X, YouTube, LinkedIn, Google Business Profile) and the business benefits and applications of each
Discuss the pros and cons of each platform, and the importance of each in a business’ social media strategy
Cover industry statistics, trends, and future growth as it relates to small business marketing
Course materials will include various digital presentations as well as in class handouts to support the topics covered.